Latin Burger #1 on Twitter Among Local Mobile Eats

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Miami and help keep the future of New Times free.

Last week, Short Order featured a list of tweeting, or twittering (whatever your pleasure) Miami chefs. This week's focus is on the numerous food trucks roaming the "M-I-A." There are well over 20 decked-out chariots dishing out delicious grub with menus ranging from burgers and tacos, to seafood and ceviche, subs, wings and even gourmet fare with a Floribbean flair.

Although each meandering food biz has its own identity, they all claim to serve all natural, made-from-scratch delicacies prepared and stored in limited space.

Their owners are colorful and eccentric. And they are all on Twitter, which creates buzz and drives traffic.

The most successful businesses post very often throughout the day and interact efficiently and quickly with their audiences.

Latin Burger leads the pack of great tweeters. For example:

@Arsecroft, an LB follower, tweeted out:

"@LatinBurger is the best burger I've ever had. Dethroned In & Out Burger as champion for me."

Latin Burger followed up by "retweeting" to its 2500+ followers, promoting its success as well as recognizing a fan. @Arsecroft will more than likely gain a few followers from LB's cross promotion, but more significantly, he or she will appreciate being.

But LB doesn't just tweet out its fans, it is also busy promoting this up-and-coming, local dining trend - the business of mobile food trucks. Seemingly unrequited, selfless acts of kindness are rare in the dog-eat-dog world of restaurants.

Tweet by @LatinBurger:

"This Saturday check @lacamaronera, Latin Burger Burger, Sakaya Kitchen Dim Ssäm à gogo, and Wing Commander at... http://fb.me/J46RR7re"

Another good example of Twitter promos is by Jefe's. On Monday they had already begun promoting their weekend activities. Great foresight!

Tweet by @JefesOriginal:

"Friday Oct. 8th 11a-3pm Folk Life Fridays Nw 9th st & Nw 2nd Ave food fun entertainment & free admission, Jefe's on Board!!"

So who's lacking skillz in the Twitter department?

@grillmastercafe, on the bottom of the scale, is not working its Twitter as well as it could be. For starters, @grillmastercafe does not interact with its audience. They are great to post information, but it's a 2-way street; the key is giving people credit publicly when they say something positive about a your brand. Secondly, @grillmastercafe posts irregularly. Specialists suggest tweeting and Facebooking a minimum of four times a day on each platform to get the information ball rolling. But remember, it's not about posting non-sense; information must be relevant, otherwise it is just noise.

Below are the top 10 picks. Catch up with them by following them on Twitter. Engage em and get the conversation going. They will thank you for it.

Four-stars Twitters:

@LatinBurger 542 following 2,517 followers latinburger.com
@gastroPodMiami 639 following 1,756 followers  gastropodmiami.com
@FeverishMiami 1335 following 1402 followers feverishicecream.com
@LaCamaronera 658 following 674 follwers lacamaronera.com
@yellowtwiter 308 following 627 followers yellowsubmarineonline.com
@jefesoriginal 5 following 549 followers jefesoriginal.com

Three-stars Twitters:

@latinhousegrill 118 following 418 followers

Two-stars Twitters: 

@grillmastercafe 290 following 248 followers 
@MyWingCommander 3 following 238 follwers
@NachoMamasGrill 110 following 217 followers nachomamasgrill.com

Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Miami.


Join the New Times community and help support independent local journalism in Miami.