Jack in the Box has just rolled out a 34-foot-long food truck. The Jack in the Box Munchie Mobile cruised the streets of San Diego last Friday and will travel throughout Southern California in the next few months.
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The truck is wrapped in a '70s-style mural depicting an airbrushed "Jack" mascot as a gladiator in a chariot pulled by a tiger and a polar bear. There's also an eagle and a giant moon -- all of which makes one think immediately of eating a burger (not).
The Munchie Mobile comes equipped with a self-serve soda fountain and flat-screen TV display. The truck will visit various sites, including sporting events and concerts, and will serve a limited menu of burgers, tacos, and fries.
Any bets on which major chain jumps on the food truck bandwagon next?