Holeman & Finch was opened in 2008, and it revolutionized the cocktail culture in Atlanta. Five years later, the public house (as it calls itself) is doing more than encouraging locals to drink. As soon as guests walk in, they're greeted with the word "eat" on a glass window that looks into the kitchen. At 10:15 on a recent Thursday night, my dinner guests and I arrived (fashionably late) for the famous 10 o'clock burger.
The 10 o'clock burger got its name from its elusive nature -- there are only 24 of them served each night. At 10:15, the group of patrons next to us (there's communal seating) was paying and getting ready to leave. As soon as our waitress arrived, we ordered four burgers, only to learn the departing group had eaten the last ones. H&F was recently named Georgia's Best Burger and America's Best Late-Night Burger by the Food Network. Those distinctions might explain why people line up as early as 8 p.m. on any given night to ensure they get some double patties on lockdown. As tourists, we didn't know better.