Food News

First Jugofresh Restaurant to Open in Sunset Harbour in April

Jugofresh's much anticipated restaurant finally has a name and an opening date.

Jugofresh Kitchen, the first full dining concept from the Jugofresh team, will open in late April. The restaurant will be located at 1834 Bay Rd. in the Sunset Harbour neighborhood of Miami Beach.

The fast casual operation will offer dine-in service, grab and go foods, and take out. Jugofresh Kitchen will also provide catering services for events and parties. Jugofresh's Darren Lazlo (AKA Chef Paco) will serve as executive chef of the new restaurant, and is now in the process of creating the menu with owner Matthew Sherman. The restaurant will offer breakfast, lunch, and dinner daily, with a weekend brunch.

The most interesting thing to note about Jugofresh Kitchen is that the food will not be completely raw — or even totally vegan. The restaurant will be plant-forward, but will also offer some dishes with traditional proteins. The focus at the restaurant is on health and nutrition, rather than going completely raw.

According to Matthew Sherman, the decision to not go completely vegan with the menu was a natural progression of the Jugofresh concept. "We have always served honey and whey. We believe in maximum health. For some people that means plant only and for others it's not just plants. We will emphasize plants because that's where the most nutrients are."

That doesn't mean that Jugofresh won't embrace their plant-based fan base. The restaurant will offer plenty of vegan options and is "100 percent prepared to cater to the needs of all its customers". 

The new kitchen will also offer organic beer and wine and baked goods by Valentina Cordero. Cordero is the owner of The House of V, a well-known vegan, organic, and gluten-free bakery. Since 2012, Cordero has been making great tasting, all-natural versions of favorites like cupcakes, cakes, cake pops, macaroons, donuts,brownies, and cookies.

In addition to the announcement of Jugofresh Kitchen, two more Jugofresh openings (and two more store closings) have been announced.

Jugofresh is opening its latest juice store inside Whole Foods Market (WFM) South Beach (1020 Alton Rd.) on Monday, January 25 at 8 a.m. The first 50 customers at the store's opening will receive a mystery gift card that could be anywhere from $12 to $500 in value. In addition, customers will receive free samples all weekend leading up to the opening. Jugofresh will also close its South Point location the end of day today (January 21). All staff will be transferred to the WFM location. 

On February 8, Jugofresh will open a location inside Whole Foods Market North Miami (12150 Biscayne Blvd.) with free samples and a gift card giveaway to the first 50 customers, starting at 8 a.m. The Jugofresh store at 14871 Biscayne Blvd. in the Biscayne Commons Shopping Center will close permanently on February 5 in order for its employees to prepare to move to their new home down the road.
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Laine Doss is the food and spirits editor for Miami New Times. She has been featured on Cooking Channel's Eat Street and Food Network's Great Food Truck Race. She won an Alternative Weekly award for her feature about what it's like to wait tables.
Contact: Laine Doss