Although there are hundreds of different cable channels, they really all boil down to a few different types -- news, sports, dumb sitcoms, or reality television.
But what if you're a metrosexual who just wants to take a break from Jon Stewart? Well, Esquire Network is hoping you'll be enticed by its blend of time-worn Top Chef and Project Runway reruns (seriously!) and new shows.
Truth be told, although the current lineup has as many holes as a wheel of Swiss cheese, the original programming sounds intriguing. Taking topics straight from the pages of Esquire magazine, the fledgling network is bullish on travel, craft beer, marathoning, and cooking. There's also a fashion/party throwing show called Party Down that's in the works.
The big question is, obviously, will these show fly? With heavy hitters like Anthony Bourdain and Top Chef alumni behind the shows, we're thinking they have a pretty good shot.
Here's a rundown of the shows we'll be watching:
It's a cooking competition show featuring chefs cooking with "mystery ingredients". Sound familiar? Well, yes. But this show, featuring Top Chef season two winner Ilan Hall, is less polished. Think Chopped meets Fight Club. The show, filmed in Hall's Los Angeles restaurant, the Gorbals, features mystery ingredients like balut and goat heads. It premieres tonight at 9 p.m.
Can two brewers from Scotland find happiness with the beers of the United States? We'll soon find out, as James Watt and Martin Dickie travel around America in search of craft beer. We'll watch just to see if people in the heartland can actually understand what they're trying to say. Brew Dogs premieres tonight at 10 p.m.
When we're not eating, we're running marathons. But even we admit watching other people run marathons is tantamount to watching paint dry. So we're not sure how compelling watching two guys run an ultramarathon is going to be. If you watch the entire Tour de France, this one's for you. Premieres Wednesday, September 25, at 10 p.m.
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!
The flagship show in the new Esquire lineup, The Getaway is an Anthony Bourdain travel show, sans Bourdain. Apparently, our intrepid super hero of food can't actually be in two places at the same time, so he's enlisted some friends to help him out. In Bourdain's place (he's the show's producer), we'll make do with Eve, Joel McHale, Seth Myers, and other celebrities as they whisk us away to eat, drink, and be snarky. The Getaway will air Wednesdays at 9 p.m.