Food News

Easy-Bake Oven: Hasbro to Release Gender-Neutral Version

In news that's bound to make the budding Mario Batalis of the world giddy with anticipation, Hasbro announced yesterday that they're planning to release a gender neutral version of their Easy-Bake Oven.

The changes to the classic toy were prompted by 13-year-old McKenna Pope's petition. After catching her four-year-old brother Gavyn trying to "cook" tortillas on a lightbulb, she decided he should get his Christmas wish: an Easy-Bake Oven. But they only came in girlie colors: pink and purple.

So, she went straight to the top.

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In her petition, directed to Hasbro executives, Pope wrote: "...we soon found it quite appalling that boys are not featured in packaging or promotional materials for Easy Bake Ovens -- this toy my brother's always dreamed about. And the oven comes in gender-specific hues: purple and pink. I feel that this sends a clear message: women cook, men work."

The online effort got more than 40,000 signatures, and the support of celeb chefs including Bobby Flay. The young crusader was featured on Good Morning America, CNN and the Los Angeles Times.

With all the buzz, Hasbro got wind of the campaign and invited Pope and her family to their headquarters in Pawtucket, Rhode Island, for a meeting, according to the Associated Press. They then revealed their new prototype, an Easy-Bake Oven in black, silver or blue, as well as plans to include boys in their new ads.

The politically correct version of the traditional toy will be on store shelves next summer.

Proof positive that the squeaky wheel gets the grease, folks.

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Hannah Sentenac covers veg food, drink, pop culture, travel, and animal advocacy issues. She is also editor-in-chief of
Contact: Hannah Sentenac