They'll have it their way.
If you've somehow missed Burger King's hilarious terrible! absolutely terrible! new marketing campaign, where they bring Whoppers to Hmong villagers in remote Thailand, the Inuit of Greenland, and a Transylvanian town in Romania, you have to check this out. Although the campaign generates a seriously sinking feeling (it's only a matter of time before these folks and their descendants give up hand-embroidering their clothing and turn to playing Wii), the ironies abound. For one thing, the Whopper doesn't look like recognizable food, so people have no idea how to eat it. And it doesn't taste nearly as good as seal meat. But we already knew that.
-- Gail Shepherd