Archive Diver: Luigis Cafe Bistro Free Beer Ad from 1988

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Miami and help keep the future of New Times free.

Free beer!

That rallying cry is a valued, age-old method to draw a crowd. Like:

"Dude, my little sister's hamster passed away and she's having a funeral and burial ceremony for it. Do you wanna go?"

"Uhhm, nah that sounds lame I'll pass"

"There's gonna be free beer."

"Right. I'm in. And I'm telling everybody."

So it is with an eye toward our current economic plight that I suggest restaurants engage their value cannons and fire off as many rounds of free beer as their pockets will support.

Check out this Luigi's Cafe Bistro (10121 Sunset Drive) ad from a 1988 issue of the New Times. Not only do they redub happy hour as "Be Happy Specials," they offer "For drinkers...Every 3rd beer free," and also, "With every $4.95 munchie plate, you get a free beer."

That's two "free beer" and one "munchies" reference on the same page. If this place was still open I'd go there right now.

Anybody ever heard of it or been there? Leave a comment.

Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Miami.


Join the New Times community and help support independent local journalism in Miami.