Cocktails & Spirits

Aperol Is Looking for a Chief Brunch Officer

If you're like most red-blooded Miamians, you spend most of the week just getting by, waiting for that most glorious moment when you can break free of the shackles of everyday life and enjoy the world. That's right. We're talking about brunch!

We love brunch. It's a weekly excuse to hang out with friends and eat all sorts of items that have the words, "applewood smoked," "hollandaise," and "freshly-baked" in them.

Of course, there are also cocktails in the daytime, which proves two things: yes, it is five 'o clock somewhere, and yes, brunch is most awesome.

As you're chowing down on your shrimp and grits with a side of bacon-flecked biscuit, you probably have wondered from time-to-time how you could actually make a career of brunching. Surely some company would value the skillful way you photograph and Instagram your French toast!

See also: Via Verdi Cucina Rustica: Brunch Dolce Vita Style

Your prayers have been answered, you professional bruncher, you. Aperol is looking for a Chief Brunch Officer (CBO) for their new Aperol Brunch Society.

It's a real (albeit temporary position). The Italian spirit company is seeking four people for coveted positions in key brunch-centric cities like New York, San Francisco, Los Angeles, and Miami! Here's the job description:

"The Chief Brunch Officers will enjoy amazing brunches with their friends at the hottest spots in their cities all summer long and share the happiness by spreading the word of their signature cocktail, the Aperol Spritz, with an ever-increasing group of interesting people.

Should you land the coveted position your responsibilities will include drinking Aperol Spritz at different brunch locations every weekend between June and August; filling your table with old and new friends each week; recruiting new brunchers; and (of course) posting your adventures through social media.

If you feel you've got the moxie to be Miami's most social (and only paid) professional bruncher, submit a 15-second video before May 31 via Instagram explaining why you're the ideal Miami CBO using @AperolUSA and hashtag #BrunchForALiving. Of course, like all jobs, there are qualifications. You must have an inside knowledge of the hottest brunch spots, you must live in the Miami area, have a "killer sense of humor" and be 21 and over.

And since this is a real job, the CBO will be compensated for their time spritzing and brunching, although Aperol would not divulge the exact amount.

For complete rules and details, visit

If you need inspiration, Via Verdi Cucina Rustica makes a great take on the Aperol Spritz. Made with Aperol, sanbitter, prosecco, orange bitters, and grapefruit juice, it's sweet, tart, bitter, and refreshing at the same time. At $6 during their brunch service, it's a great alternative to a mimosa!

Follow Laine Doss on Twitter @LaineDoss and Facebook.

Follow Short Order on Facebook, on Twitter @Short_Order, and Instagram @ShortOrder.

KEEP MIAMI NEW TIMES FREE... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Laine Doss is the food and spirits editor for Miami New Times. She has been featured on Cooking Channel's Eat Street and Food Network's Great Food Truck Race. She won an Alternative Weekly award for her feature about what it's like to wait tables.
Contact: Laine Doss