If you're a meat-eating, beer, scotch, and whiskey-drinking, cigar-smoking hedonist, you need to make your way to the Marlins Park courtyard this Monday -- even if you're not a baseball fan.
100 Fires Cigars, with locations in Wynwood and Dadeland Mall, is throwing a grand opening event to celebrate its new location in Marlins Park; it is also the park's first retailer. As part of the festivities the local cigar store is hosting Camacho Cigar's Torch It Up Tour, a "custom-built rolling road show," featuring beer, bikes, and babes. The grand opening event will kick off with a 3:05 Cafecito coffee break hosted by Nespresso; after that, throw caution to the wind, because things are going to get down and dirty.
See also: 3:05 Cafecito Time At Enriqueta's
Free and open to the public, the event offers attendees the chance to sip on complimentary La Famosa beer, samples of Cutty Sark whiskey and the Macmallan single-malt scotch, and free barbecue provided by the King of Racks barbecue food truck.
The first 100 people with be provided with a complimentary sampler plate from King of Racks, featuring french fries, cream of corn, and slider versions of the food truck's righteous "slow n low" brisket, which is cooked for 12 hours, stacked on a bun, and topped with cilantro and avocado. You can also purchase the full-size sandwich ($9), which includes a side order of fries; rib platters ($12 - $21), and King's "redneck Mexican" ($8), two soft flour tortillas filled with brisket, cilantro, grilled onions, and mozzarella.
Anthony Garcia, owner and chef of King of Racks, started the food truck in 2013, and runs it with his wife and family. Although they've only been around since last October, the family recipes and homemade barbecue sauces, which include smoky, sweet and tangy, guava, and spicy, are already a hit with local foodies.
"We have recipes that were created by me and also passed down from our family," says Garcia. "Everything on our menu comes from original recipes. We haven't been around long, but we're already being recognized and have a faithful following. Our motto is 'Keep calm and get your grub on.'"
Apart from beer, hard liquor, and locally-made barbecue, the 100 Fires grand opening will also feature live music, an arm-wrestling tournament, dominoes, bold smokes, and the chance to win a custom 2014 Harley Davidson Street Bob, that will be on display at the event.
Frank Martinez, owner of 100 Fires Cigars, explains why he chose Marlins Park as the location for the third 100 Fires store: "We opened 100 Fires Cigars at Marlins Park to appeal to those seeking the quintessential Miami experience at a landmark location. Marlins Park is in Little Havana, a neighborhood steeped in the rich folklore of Cuban tradition, and smoking a puro, or cigar, is every bit a part of that rich history."
Martinez ancestors were producing cigars as far back as the 1920s in Viñales Valley, located in the province of Pinar del Río, Cuba, an area renowned for its rich and flavorful tobacco. He named his chain of cigar shops after the Cuban city of Cienfuegos -- literally, 100 Fires. Although the store respects tradition -- the cigar lounge has the letter "M" from the original Miami Orange Bowl on display at the new location -- this is not your abuelo's cigar shop.
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"In partnership with Camacho Cigars, our grand opening during the Marlins baseball season opener on March 31st, will offer fans an experience authentic to the destination -- big flavor and unashamed indulgence at every turn."
The 100 Fires Cigars grand opening takes place on March 31 from 3 to 7 p.m. The event is free and open to the public, but RSVP is required.
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