Jack in the Box Launches Food Truck

Jack in the Box has just rolled out a 34-foot-long food truck. The Jack in the Box Munchie Mobile cruised the streets of San Diego last Friday and will travel throughout Southern California in the next few months. The truck is wrapped in a '70s-style mural depicting an airbrushed "Jack"...

By Laine Doss

March 22, 2011

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Jack in the Box has just rolled out a 34-foot-long food truck. The Jack in the Box Munchie Mobile cruised the streets of San Diego last Friday and will travel throughout Southern California in the next few months.

The truck is wrapped in a '70s-style mural depicting an airbrushed "Jack" mascot as a gladiator in a chariot pulled by a tiger and a polar bear. There's also an eagle and a giant moon -- all of which makes one think immediately of eating a burger (not).

The Munchie Mobile comes equipped with a self-serve soda fountain and flat-screen TV display. The truck will visit various sites, including sporting events and concerts, and will serve a limited menu of burgers, tacos, and fries.

Any bets on which major chain jumps on the food truck bandwagon next?

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Laine Doss is the former food editor of Miami New Times. She has been featured on Cooking Channel's Eat Street and Food Network's Great Food Truck Race. She won an Alternative Weekly award for her feature about what it's like to wait tables.

Contact: Laine Doss

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