Burger King Dethrones Creepy Mascot

recent Miami Herald article reports that Burger King is planning a major overhaul of its image and menu, attempting to appeal to a broader spectrum of people, including women and families. What's the strategy? Be more like rival McDonald's!New menu items will include mango smoothies, Asian chicken salads, yogurt parfaits,...

By Laine Doss

May 31, 2011

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recent Miami Herald article reports that Burger King is planning a major overhaul of its image and menu, attempting to appeal to a broader spectrum of people, including women and families.

What's the strategy? Be more like rival McDonald's!

New menu items will include mango smoothies, Asian chicken salads, yogurt parfaits, oatmeal, chicken wraps and a burger on a brioche. If it sounds familiar, it's probably because McDonald's has most of these items on its menu, already.

The King is also planning a major renovation of stores, something that McDonald's is already doing in certain states.

In any event, we're looking forward to seeing less (much less) of that creepy Burger King, like in this commercial where he apparently has a pillow fight in bed with the Village People:

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Laine Doss is the former food editor of Miami New Times. She has been featured on Cooking Channel's Eat Street and Food Network's Great Food Truck Race. She won an Alternative Weekly award for her feature about what it's like to wait tables.

Contact: Laine Doss

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