Be Organic (click) are four chefs whose mission it is to spread the gospel of the organic lifestyle, its health, emotional, and monetary benefits.
September 2nd they embark on a journey across the state of Florida, on bicycles, riding an average of 40 miles a day in 40 days and 40 nights, and stopping each day to host free cooking demos and Be Organic presentations along the way.
The tour launch is from 9 a.m. to 12 p.m. at the Historic Lyric Theater (819 NW 2nd Ave) in Overtown on Wednesday, September 2.
The crew is set for stops at Florida colleges and universities, and is booked for a presentation at a Jacksonville firehouse on September 11th. The tour will stop at schools, churches, farmers markets, and community events.
Short Order spoke to Be Organic Chef Chad Cherry about pedaling for better health and the Takeover Tour's message.
Here's what he had to say...
"The concept behind what were doing is teaching people how to take charge off their health and gain wealth in the green industry.
We're doing a series of 40 free presentations around the state of Florida. We start in Miami and we ride north to Jacksonville, then west to Tallahassee, then Gainesville and Orlando, back west to Tampa, Sarasota and Naples. Then finally we will ride east and end up back in Miami.
It's an averga eof 40 miles a day, but on the back stops of this thing we've got a 60 mile day, we've got a 65er, it is what it is.
We have the stops listed online at organictakeover.com. People can click to follow us on twitter and facebook and get real up to the minute updates on our progress.
The presentations consist of four areas. We start with nutrition, where we feed you some really good organic food and tell you why it's good for you. The menu changes depending on where we are and if we can get some local produce, but it's gonna be stuff like pineapple jerk chicken, sirloin lettuce wraps, mango mousse, and fresh brewed mango mint tea.
Then we talk about physical fitness, alternative medicines, we call em' kitchen counter remedies, stuff grandma used to tell us about, and we finish with our green jobs portion, where we hope to inspire people to use our example to build their own green businesses.
We'll be anywhere that we can get people. Our only rule is
that it's open to anybody from the community, and that it's totally free.
Our partner on this event is The Big Blue And You Foundation (click). They're about sustainability and environmental issues. They teach kids about the ocean here in Florida and how to be better environmental stewards.
Logistically, we have a chase vehicle that's gonna be following us with all of our cooking equipment and when we get to places we're gonna set up our kitchens and do it live, yeah there's no way we could carry that stuff on our bikes.
The tour kickoff is gonna be at The Historic Lyric Theater in Overtown. There are gonna be some vendors and speakers that support us. Our tour ends with a parade around Miami on our bikes on October 12, and then a followup function sometime the following week.
We want to give people a strarting place. People need the knowledge that we take for granted because we're in the business.
There's a misconception that organic food isn't for everyday people and our message is that it is, and it's affordable.
We use a lot of comedy to bring our point across so that it's not so stiff, and boring. We video tape everything so that people can follow us online, like a reality show, it's gonna be pretty funny.
One of Be Organic's goals is to commandeer the Whitehouse kitchen and use the organic garden to prepare a meal for the first family.
Log on to OrganicTakeover.com for more info or follow them on twitter @organictakeover
or make friends with them on facebook
