Only God and LeBron Can Improve Sales of Florida Specialty License Plates

Florida offers 122 specialty license plates, and all but two saw declines in sales between 2009 and 2010: The "In God We Trust" plate and the Miami Heat plate. Yep, unless you're God almighty or LeBron almighty, Floridians just don't want to shell out the extra cash to worship you...

By Kyle Munzenrieder

August 18, 2011

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Florida offers 122 specialty license plates, and all but two saw declines in sales between 2009 and 2010: The "In God We Trust" plate and the Miami Heat plate. Yep, unless you're God almighty or LeBron almighty, Floridians just don't want to shell out the extra cash to worship you on their bumper.

Click through for a list of Florida's top 25 best-selling plates.

Only 1.4 million specialty plates were sold in Florida last year. That's down from 1.6 million in 2009, according to the Tampa Tribune. Those numbers include reissued tags as well as new tags.

Sales of the "In God We Trust" plate rose by 813 to 6,083 in 2010.

The Miami Heat's unholy trinity, though, beat out the actual Holy Trinity. Sales of the Heat plate rose by 726 to 21,600 total plates. It's now the 19th most popular specialty tag in Florida.

In case you're wondering, the Tampa Bay Buccaneers still have the most popular pro-sports plate in the state, and it's 11th overall. The Dolphins have the 24th most popular tag. Meanwhile, the tags for the Marlins and Panthers are ranked at 73rd and 76th.

The University of Florida version remains the most popular tag in the state. FSU is third, while University of Miami is 14th (beating out many schools with much larger alumni bases).

Here's the list of the top 25 most popular tags overall for 2010:

University of Florida
"Helping Sea Turtles Survive"
Florida State University
"Protect Wild Dolphins"
"Protect the Panther"
"Save the Manatee"
U.S. Marine Corps
"Protect our Reefs"
"Choose Life"
"Save Our Seas"
Tampa Bay Buccaneers
"Support Education"
"Golf Capital of the World"
University of Miami
Space Shuttle: Challenger/Columbia
"State of the Arts"
U.S. Army
"Salutes Firefighters"
Miami Heat
"Fish Florida"
"End Breast Cancer"
"Conserve Wildlife"
"Salutes Veterans"
Miami Dolphins
U.S. Air Force

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