Having Some Crow With My Cereal

I didn't inherit the business sense gene from my parents (which is why my job title is currently "blogger" and not "third generation entrepreneur"), so it comes as no surprise that The Cereal Bowl is success. When the burgeoning chain opened its first cereal cafe across from my alma mater...

By Kyle Munzenrieder

September 29, 2008

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I didn't inherit the business sense gene from my parents (which is why my job title is currently "blogger" and not "third generation entrepreneur"), so it comes as no surprise that The Cereal Bowl is success.

When the burgeoning chain opened its first cereal cafe across from my alma mater I thought the idea was fruitier than pebbles. The only time I ever went to the store the attendant was asleep on the couch, and I quietly backed out, careful not to wake him. I thought, "Jeez, this place must always be dead."

Turns out he might have just been exhausted from an earlier rush. The place has been turning a profit for the past 18 months, according to The Herald, and about three years after opening they're set to open two more locations: one on Miracle Mile, and a franchise in Delaware.

Glad I'm wrong, and if any one else has any business plans they want to run by me, feel free. If I think they suck, they'll probably be raving success.

--Kyle Munzenrieder

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