We want our UMF TV.
And this is it ... A new YouTube channel featuring original EDM-themed content from the people at Ultra Music Festival and Final Kid productions.
The channel premieres worldwide on Wednesday, July 11, with UMF Revisited - Episode #1: Avicii which follows the Swedish superstar and chronicles his headlining set at this year's Ultra fest, Madonna intro and all.
But the real treat will be the free live stream of the Ultra documentary Can U Feel It, kicking off Sunday, July 15.
The 45-minute movie, which originally premiered for more than 7,000 fans this March at Bayfront Park's Klipsch Ampitheater, features performance footage from all the big Ultra DJs, including Tiësto, David Guetta, Carl Cox, Avicii, Afrojack, and others.
The stream is worldwide and totally free, but it only runs for two weeks. However, the UMF TV YouTube channel isn't going away, and it will continue to feature live performance footage, behind-the-scenes mini-movies, and all kinds of uhntz-uhntz-ing surprises for the foreseeable future.
But for now, we're looking forward to the kickoff with Avicii, so we can relive the magic of Madonna's ecstasy name-drop again and again.
"Has anyone seen Molly?"
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