When we imagine models walking down the runway, we don't usually think of conga drums, barefoot dancers, and models that actually look happy. Aren't models supposed to look like they're either trying to seduce you or punch you in the face? Well, that's not the case with Miami Beach swimwear brand inca.
Headed by New York native turned Miami local Stacy Josloff, the brand took to one of the alternative swim weeks going on at the same time as Mercedes-Benz Fashion Week Swim -- but that didn't make it any less glamorous.
Onlookers lined up along the Setai pool expecting the traditional catwalk, but as a model covered in bronzer and a barely there gold bikini hit the stage twirling fire, we knew this was no standard fashion show.
What inspired Josloff to stray from what's worked for so many? New Times spoke to the source to get the skinny on why swimwear deserves to come with a little entertainment.
New Times: What inspired you to stray from a traditional runway show?
Stacy Josloff: Inca is anything but traditional. The new cruise collection has a lot of sex appeal, and we thought, what's sexier than incorporating drummers and dancers to spice up the event?
What's next for inca?
We'd like to expand the world of inca to include mens, boys, and home accessories -- to create a lifestyle brand for the entire family to enjoy!
Josloff knows a bit about celebrity appeal, as she's had her boho chic swim and resortwear on the buff bods of such A-listers like Kate Hudson, Halle Berry, Jennifer Aniston, and Salma Hayek. But will other local designers follow suit and add festive performances to their collections? Catch a glimpse of the show at the Setai below, and let us know what you think.
