A New Advertising Network for Pot Businesses

Today AdCellerant and Voice Media Group, the parent company of Miami New Times, announced the launch of a programmatic advertising network for businesses in the cannabis industry. This is an entirely new service that will allow marijuana entrepreneurs to market themselves more effectively on the Internet through programmatic display advertising...

By Miami New Times staff

May 3, 2016

[
        {
          "name": "Air - MediumRectangle - Inline Content - Mobile Display Size",
          "component": "19274298",
          "insertPoint": "2",
          "requiredCountToDisplay": "2"
        },{
          "name": "Editor Picks",
          "component": "17482312",
          "insertPoint": "4",
          "requiredCountToDisplay": "1"
        },{
          "name": "Inline Links",
          "component": "18711090",
          "insertPoint": "8th",
          "startingPoint": 8,
          "requiredCountToDisplay": "7",
          "maxInsertions": 25
        },{
          "name": "Air - MediumRectangle - Combo - Inline Content",
          "component": "17482310",
          "insertPoint": "8th",
          "startingPoint": 8,
          "requiredCountToDisplay": "7",
          "maxInsertions": 25
        },{
          "name": "Inline Links",
          "component": "18711090",
          "insertPoint": "8th",
          "startingPoint": 12,
          "requiredCountToDisplay": "11",
          "maxInsertions": 25
        },{
          "name": "Air - Leaderboard Tower - Combo - Inline Content",
          "component": "17482313",
          "insertPoint": "8th",
          "startingPoint": 12,
          "requiredCountToDisplay": "11",
          "maxInsertions": 25
        }
      ]

Today AdCellerant and Voice Media Group, the parent company of Miami New Times, announced the launch of a programmatic advertising network for businesses in the cannabis industry. This is an entirely new service that will allow marijuana entrepreneurs to market themselves more effectively on the internet through programmatic display advertising.

AdCellerant will work with Voice Media Group and cannabis businesses in all legal states to promote their products, services, and brands — a revolutionary development given that most digital advertising agencies will not work with marijuana businesses because of federal regulations. (Florida is scheduled to vote on medical marijuana in November.)

“We are excited to bring to market an advertising solution that has been around for years for small businesses yet has been out of reach for cannabis clients up until this point,” said Scott Tobias, CEO of Voice Media Group. “AdCellerant and Voice Media Group’s launch into this space represents our commitment to providing the best digital advertising solutions for small and medium-sized businesses across many different industries.”

Added Brock Berry, cofounder and CEO of AdCellerant: “Many of our local media partners already work with cannabis businesses on their print advertising strategy. Now our partners will be able to offer their cannabis clients one of the most effective advertising solutions – programmatic display advertising.”

AdCellerant and Voice Media Group have tested the marijuana network extensively with Green Solutions, All Greens, Bloom Dispensary, and more than 30 similar companies. Results from beta campaigns on AdCellerant’s cannabis network show ad engagement levels two to three times greater than normal banner campaigns.

The advertising network does not allow visual displays of products or the use of the word “marijuana,” and all advertisements are targeted to users 21 years of age and older.

KEEP NEW TIMES FREE... Since we started New Times, it has been defined as the free, independent voice of Miami, and we'd like to keep it that way. Your membership allows us to continue offering readers access to our incisive coverage of local news, food, and culture with no paywalls. You can support us by joining as a member for as little as $1.