| Sports |

Wade, Dwyane Wade: Watch Him Fly Through the Skies of Downtown in New Jordan Ad

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Miami and help keep the future of New Times free.

So last night's Heat game against the Celtics was a painful thing to watch. Granted, if that was the Heat playing at its worst against one of the league's other premier squads in very hostile territory, we probably don't have anything to worry about this season. That's what we'll tell ourselves anyway after watching Miami lose 88-80.

Anyway, did you catch Dwyane Wade's new ad for Nike's Jordan brand? He played a James Bond-style superspy, and we're really not sure what to think.

Even as the first non-Michael Jordan spokesman for the Jordan brand, Wade has to make reference to LeBron James in his own ads. In the opening seconds, he says, "His majesty is in good hands," referring to King James.

After that, it's all Wade, starring as some sort of amped-up, Bondesque agent taking on villains in the Magic City as he flies through downtown and then lands on a motorcycle speeding on I-95 on a mission to bring the championship rings back to Miami.

Then he takes on some unseen baddies, including the Green Gang, the Illusionist, and the Snake Charmer. Obviously, the first two are references to the Celtics and the Magic, but are we stupid for asking what the Snake Charmer represents? Yes, probably, but someone tell us.

Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Miami.


Join the New Times community and help support independent local journalism in Miami.