The Preppie Pot Papers

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Last March, according to Castro, Metro-Dade Police officers busted a hydroponics lab that took up a full two-story house off West Kendall Drive. The neighbors grew suspicious when the scent of flowering pot plants began causing contact highs -- even local pets were acting goofy. When the police came to check, the owner was watering his lawn. An officer approached just to ask questions, not enter the home. The man pushed the cop to the ground and ran into the house, escaping through the back. Police followed and found over 150 plants.

Razz believes there isn't much the police can do to stop pot growing or selling because of the profit margins involved. And he keeps the profit coming by using conventional marketing and wholesaling methods for his unconventional business. Sometimes Razz's inventory will dry, and Kiki's harvest won't be ready on time, but clients still need weed. Razz will refer them to other dealers he knows for the time being (usually kids who bought enough from him to sell some later, not real rivals). He doesn't worry about losing customers, because his weed is so good -- Kiki's green thumb almost always produces funk bud, luscious "haze" or "northern lights" sprung from Cannibis Cup seeds brought back from Amsterdam by friends. Razz never has dirty "shwag" (junk smoke) for sale. He says a lot of other dealers will buy dank or premature pot at a discount and sell it at a full retail price, but they don't keep loyal customers. Some dealers increase the weight of their stash by spraying it down with water or fruit juice (which enhances fragrance), so customers pay more for less. Razz advertises untampered merchandise. Kiki uses a meticulous curing method, rotating buds through aeration and incubation periods for as long as two weeks after they're cut, ensuring dense, crystal-covered buds. Razz also emphasizes convenience when he sells, never putting his buyers on a mission to cap; he's reliable, serves quality, and his transactions are no-hassle -- so what could be bad?

Whenever he "re-ups" after dry spells, he throws telemarketing campaigns, calling up his regulars and letting them know a new shipment has arrived. He's like a store manager who strives for customer satisfaction, and Kiki is the manufacturer, determined to put out a product of the highest quality. "When you have the best bud in town and a dealer who knows enough reefer aficionados to sell to?" Kiki offers.

Razz compares street value to wholesale prices for pot like the Nightly Business Report. Prices vary from state to state but Florida, thanks to so many local suppliers, has relatively low-cost numbers for potent marijuana compared to places like the Midwest, where growing conditions outside are difficult and most of the pot is imported from the West Coast or the South. An ounce of top-shelf krypie in St. Louis, where it's called "kind" bud, might have anywhere from $50 to $150 of tax applied to it, selling for up to $450, according to regional price listings on marijuana.com. "Even when I travel to Gainesville or Tallahassee, I'll add as much as twenty percent tax to bags I sell. They just don't have a lot of krypie around and they get tired of 'regs,'" Razz explains. "Regs" is traditional grass grown in soil, in which female plants (the ones that are smoked) are not separated from male plants, resulting in seeds that halt THC (the active ingredient) production. The high from regs is dull and numbing compared to the sharp, floating sensation given off by krypie, which tastes tangier, a much more pleasant smoke.

The Miami market has not seen price inflation like other parts of the country have. Prices have been steady for a decade (although Razz says the biggest Doral dealer has begun selling ounces for $350). Down here, the minimum unit commonly sold on the street is a gram (a nickel bag for you old-timers). Razz says a gram of potent sinsemella (which means without seeds), or krypie, goes for $15 to $20. An eighth of an ounce, or 3.5 grams, sells for $50. When someone buys a half-ounce, or 14 grams, they begin to get a little more bang for their buck, $150. "A beginning dealer, usually the younger kids, will buy an ounce for $300. When they break it up and sell it by the gram it brings back $400, making $100 on top of that $300 investment," Razz says. "Now when you move up to capping a quarter-pound [four ounces] for $1000 you can make up to $600 profit, so it pays to buy more. Your relationship with your supplier helps too."

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Humberto Guida
Contact: Humberto Guida