[
{
"name": "Related Stories / Support Us Combo",
"component": "12278355",
"insertPoint": "4",
"requiredCountToDisplay": "6"
},{
"name": "Air - Billboard - Inline Content",
"component": "12278351",
"insertPoint": "2/3",
"requiredCountToDisplay": "7"
},
{
"name": "Air - MediumRectangle - Inline Content - Mobile Display Size 2",
"component": "12278352",
"insertPoint": "12",
"requiredCountToDisplay": "12"
},{
"name": "Air - MediumRectangle - Inline Content - Mobile Display Size 2",
"component": "12278352",
"insertPoint": "4th",
"startingPoint": "16",
"requiredCountToDisplay": "12"
}
,{
"name": "RevContent - In Article",
"component": "13536732",
"insertPoint": "3/5",
"requiredCountToDisplay": "5"
}
]
Jose D. Duran
This mural is brought to you by the Ford Motor Co.
So as some of you pointed out last week, the mural I photographed on NE 14th Street was nothing more than a paid advertisement by the Ford Motor Co. I revisited the mural today and you were right. Can't say I'm surprised. (Cue savvy PR talk). What better way to tap into the youth than communicating to them in a familiar way?
The "artwork" is trying hawk the new Ford Focus to a Hispanic audience, even pointing to the viewer to visit fordenespanol.com and instructing them to manejalo -- the Focus that is.
This has piqued my interest in graffiti work used for advertisement. Does anyone know of any other examples around the city that do this?
- Jose D. Duran