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Miami Social Debuts to Dismal Ratings

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In April, the LA Times wrote this about Miami Social: "It is the most vapid, foul, awful, self-satisfied group of people ever assembled in the entire world, and it will be a smashing success."

Well, they were right about one thing. Thankfully, they were wrong about the "smashing success" part. Social's premiere drew only about 648,000 viewers. That, according to the Hollywood Reporter, is about 57 percent less than The Real Housewives of New Jersey, which premiered in the same time slot, and only 19 percent of the audience of that show's killer 3.5 million viewer finale. 

That's also about half the audience of the premiere of its lead in NYC Prep -- a show where the  main feature is guessing whether the grandson of Nixon's commerce secretary is gay. 

Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.

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Join the New Times community and help support independent local journalism in Miami.


Join the New Times community and help support independent local journalism in Miami.