Burger King and Crispin Porter + Bogusky lately haven't given us any of their hot, new marketing material to blog about. Oh, wait -- here now is a video of their infamous King character singing about the butt of popular Nicktoon SpongeBob SquarePants set to Sir Mix-A-Lot's "Baby Got Back." I guess the King wants to do things to poor SpongeBob -- you know, butt things.
The Gawker folks seem to be OK with it because they love Whoppers and Sir Mix-a-Lot. We've been over "Baby Got Back" since about the 1,000th time we heard drunk sorority girls break into an impromptu rendition. This song is seriously played-out. Perhaps other famous butt songs could have been used, such as "Butt to Butt Resuscitation" by Funkadelic, or "Tush" by Ghostface Killah and Missy Elliott. If they're going to try to sell young, impressionable kids unhealthful wads of meat, could they at least do so with a less cliché song about butts?