| Sports |

LeBron James' New Website Is Like the Ultimate MySpace

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Miami and help keep the future of New Times free.

Certain corners of the web seem like a race to see who can over share the most. LeBron James' just relaunched website seems like it's winning for self aggrandizement. Which is fine. We love us some healthy ego, but it's almost a little too much.

Want to know what LeBron James is wearing? LeBronJames.com will tell you. Want to know what he's listening to? Just click. Curious about his diet, work out routine, or personal history? It's all online. Basically, it's what teens circa 2005 wished their MySpace profile was, and frankly spending too much time on it makes us feel like creepy LeBron internet stalkers.

"The site is another way to share my world with my fans," James tells Fox Sports. "The best way to connect with others is to let them see things from your own point of view. Showing my fans how I train, eat, and stay focused will help bring my fans closer to the NBA experience."

In the "training" section the site shares training tips with videos of LeBron performing exercises, and his diet is chronicled by his personal chef. The "Lifestyle" section includes streaming MP3s from some of his favorite artists, pics of James with musicians like Nicki Minaj and Jay-z, and details of his personal wardrobe provided by his celebrity stylist. A few more clicks will take you to his video bio. Yet another section details his time with the Miami Heat.

"As has been the case for most of LeBron's recent decisions, the website is a mixed bag. It's sleek, self-indulgent, interactive, and difficult to penetrate-sound familiar?," writes SportsGrid. "It's another way for LeBron to build his brand (make money) and gives us another excuse to talk about him. Its attempt at being chic, however, is lost in vanity."

Haters are gonna hate, and one pundit has already said it wants to make him throw up in his mouth. We're used to the LeBron ego by now. He can back it up.

The only issue is reading about someones clothes, diet and life details makes us feel a little stalkery, even if that person is a superstar willingly sharing it online.

Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Miami.


Join the New Times community and help support independent local journalism in Miami.