| Media |

Gawker Takes Down Alex Bogusky

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Miami and help keep the future of New Times free.

Being the subject of a Gawker field guide is a mixed blessing. It's like being hate-fucked by the internet. On one hand, it ups your name recognition stock in media circles; on the other, it means there's a whole lot of snark, derision, and mockery coming your way from a blog that reaches about 3.2 million people a month. 

Former field guide subjects include Julia Allison, Keri "Hipster Grifter" Ferrell, and Tucker Max (if you haven't heard of these people you probably avoid a certain segment of the internet, and we envy you). Today they take on Cripsin Porter + Bogusky chairman Alex Bogusky, in a round-up of every potentially loathsome little detail of the man who runs the "quirky" ad empire from, um, a "raised platform" in the company's Coconut Grove office.  

The main thesis: "Bogusky is the epitome of that guy. He is not afraid to grow his hair long and wear a cool t-shirt and fashionable sneakers while sexing up your brand strategy!"

Gawker snark campaigns aren't nearly as fun as they were a few years ago, but then again, we don't envy all the mocking that's about to head Alex Bogusky's way. 

Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Miami.


Join the New Times community and help support independent local journalism in Miami.