CP+B and Burger King Get Britain's Got Talent Star Naked in the Name of Burger Smell

So, our old friends at Crispin Porter + Bogusky and Burger King somehow got a certain Britain's Got Talent star to strip it all off to hawk their burger-scented body spray. 

No, for the love of God, it's not Susan Boyle. Rather, it's Piers Morgan, who also carries out judging duties on America's Got Talent. We're not sure he's any better. We put the image after the cut, because, well, it is lunchtime. Please note, though, there's a tastefully placed swath of blanket.

Burger King launched its Flame body scent last year in the U.S. and is now unleashing it on the UK. The image will be used on billboards and cardboard cutouts. Those poor Londoners. 

The rest of Europe better get ready for more of CP+B shock-and-ad shtick, because the locally founded advertising agency has announced it will be opening offices on the Continent to increase its worldwide scope. Will people in Sweden understand the genius of selling kids' meals using a song about square butts? 

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


All-access pass to the top stories, events and offers around town.

  • Top Stories


All-access pass to top stories, events and offers around town.

Sign Up >

No Thanks!

Remind Me Later >