| Sports |

College Football Is Really Unpopular in Miami, According to Facebook Data

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Miami and help keep the future of New Times free.

Earlier this season, Facebook data already confirmed the obvious: The Miami Hurricanes are the most popular college football team in South Florida. Duh. But that was just amongst people who liked any college football on Facebook, and it didn't provide context on how big of a percentage of the local population has clicked "like" on any team's Facebook page.

Well, the New York Times is back with more data, and apparently college football is not that popular down here. Which should be obvious to anyone who has seen the attendance at Hurricanes games.

You can click here for the full interactive map, but lighter colors indicate lower concentrations of college football fans on Facebook.

In fact, in Miami-Dade County just 7 percent of all Facebook users have bothered to like a college football team's page. That increases to 9 percent in Broward County and 10 percent in Palm Beach.

That's slightly better than the West Coast. Only 5 percent of people in Los Angles, home to both UCLA and USC, have liked a team's page. It's also better than Northern urban areas. Just 2 percent in Manhattan like a team.

Though, it's pretty small potatoes compared to the rest of the South.

But the Times picked up some trends about college football fandom that seem obvious and help explain Miami's low interest.

  • College football fandom tends to be smaller in areas with professional sports teams, and Miami has four.
  • College football is also more popular in rural areas, and Miami-Dade is decidedly not.
  • Recent success has some effect on popularity, and the Miami Hurricanes haven't even won a division championship since Facebook came into being.

Follow Miami New Times on Facebook and Twitter @MiamiNewTimes.

Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Miami.


Join the New Times community and help support independent local journalism in Miami.