They've convinced Lydia Guevara, granddaughter of Che and a vegetarian, to pose topless for a campaign with stylistic nods to her infamous granddad. In a preview pic obtained by El Mundo, Lydia is decked out in Che's famous red beret, a set of carrots displayed like bullets in a bandoleer covering her breasts, and holding up a fist. 

The campaign, PETA's first foray into Spanish marketing, will debut later this year in South America, and an English version is planned. No word on whether they plan on putting a billboard up over Calle Ocho. 

[El Mundo via Gawker]