- Local
- Community
- Journalism
Support the independent voice of Miami and help keep the future of New Times free.
Since last October, Burger King corporate headquarters in Miami has been in a bit of a feud with many of its franchise owners over a very serious issue: $1 double cheeseburgers.
BK introduced the value menu item in hopes of increasing traffic in stores, but franchise owners say the margins on the item are too slim and that it drags the total of the average bill. Some franchise owners have even sued, claiming corporate has no right to mandate maximum prices.
Now the Miami Herald reports BK has giving up some ground in the food fight: They'll remove a single slice of cheese from the item. That shaves about five cents off the total production cost of the sandwich.
Meanwhile, if you still need the extra calories of a two-cheese-slice, value-priced burger, the current iteration of the double cheeseburger will be available for $1.19 to $1.29 depending on the location. The cheese-rationing strategy is similar to McDonald's.
In another McDonald's-copying menu move, BK will begin selling premium hot and cold coffee drinks after signing a deal with Starbucks-owned Seattle's Best Coffee.
[Herald: Burger King to offer a slightly different $1 deal]
Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.