WMC 2012: Shonky, Dyed Soundorom, and Dan Ghenacia Headline Apollonia Launch Party

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When speaking of French electronic dance music, the first name that comes to mind is David Guetta, right?

Yeah, that's if you get your EDM spoonfed by Top 40 radio, you square. Because the underground house and techno cognoscenti of the world have been moving to the beats from a very different breed of Gallic DJ-producer.

Some exemplary specimens: Shonky, Dyed Soundorom, and Dan Ghenacia.

And the trio of long-time collaborators has fans ecstatic since they recently announced the launch of their new Apollonia label. "Dyed Soundorom and I had wanted to start a label together for some time, and with the closure of Dan Ghenacia's Freak n' Chic, it was the perfect time for all three of us to start something together. And so Apollonia was born," Shonky tells Crossfade.

"The mission of the label is really to provide a platform for us to release our own music, but we're also really open to releasing other producers that the three of us like. The debut EP from myself, The Minneapolis Touch, has just been released, with the second EP by myself and Dan dropping around April, then material from Dyed following later in the year."

And what better opportunity for a label launch party than WMC? After all, Conference week in Miami boasts the densest concentration of international EDM fans anywhere all year.

LINK and Miami Rebels Present Apollonia Launch Party with Shonky, Dyed Soundorom, Dan Ghenacia and Djebali. Tuesday, March 20. Treehouse, 323 23rd St., Miami Beach. The party starts at 11 p.m. and tickets cost $30 plus fees via wantickets.com. Call 305-674-7447 or visit treehousemiami.com.

Follow Crossfade on Facebook and Twitter @Crossfade_SFL.

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