WALL Lounge at W Hotel South Beach Reopens With a Fine-Tuned Look

Karim Masri and Nicola Siervo.
No strangers to South Beach's fickle nightlife industry, Karim Masri and Nicola Siervo, operators of the W Hotel South Beach's WALL Lounge, have done the unthinkable -- remodeled the chill-out spot after only 14 months of operation.

For a space often described as Tron in real life, you'd think they'd leave well enough alone. But that would be underestimating Masri and Siervo.

"In the nightlife business you always have to keep it fresh," Masri says. "We've been open now for 14 months. Although a full renovation wasn't necessary just yet, we just wanted to fine tune the nightclub and redefine the experience."

In other words, WALL was never going for a complete remodel. Masri explains that earlier this year, during Winter Music Conference, it was noticeable that some things just worked better.

"We are actually modifying the layout based on our operational experience and to improve the flow so our guests and clients can enjoy the room even more. We are putting the DJ booth in the center of the room instead of the corner where we've had it in the past. We are adding some design elements, lighting."

Siervo adds, "You'll walk into a room with a totally different feeling because the layout is different."

Officially, WALL debuted its new "feel" last night, but you can still catch a glimpse of the space tonight with DJ Fashen as well as Saturday night with DJ Behrouz. Doors open at 11 p.m.

Also, OneFifty's party Favela Chic is moving from Coco De Ville to WALL Tuesday nights. The party, now called Favela Beach, will feature surprise performances every week.

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Jose D. Duran is the associate editor of Miami New Times. He's the strategist behind the publication's eyebrow-raising Facebook and Twitter feeds. He has also been reporting on Miami's cultural scene since 2006. He has a BS in journalism and will live in Miami as long as climate change permits.
Contact: Jose D. Duran