Seems like Ultra Music Festival organizers took our suggestion to heart, because today the festival has announced it will let allow festival-goers to purchase a limited number of tickets via a payment plan.
Ticket buyers can either choose to pay in full or have the amount broken up into five payments of $98.95. There are only a limited number of payment plan tickets available on a first-come, first-served basis. (Why a limit? We're not sure. Ultra, we think all tickets should be available via the payment plan.)
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The move is likely due to calls from Ultra fans saying tickets, which topped out this year at $399.95 for general admission and $849.95 for VIP plus fees, are too expensive. Many are blaming Ultra organizers' greed as a factor, but those same critics are forgetting that production, security, and rental fees have increased dramatically every year. Other festivals like Coachella and Bonnaroo charge less for admission; however, the number of people their grounds can hold is considerably larger.
Let's also not forget that DJ fees have gotten out of control since the festival's inception, with top-billing acts often requesting six figures.
The question remains: Can Ultra remain financially viable at Bayfront Park? We think it's time to consider a move.