You know why non-EDM fans don't take DJing seriously as an art form? It's because celebrities keep ruining everything.
When shit went digital in the mid 2000s, it was the coolest thing to happen since Grandmaster Flash figured how to scratch. And consequently, DJing became more popular, experimental, and exciting than ever.
Unfortunately, this development also opened the door for any desperate, attention-seeking egocentric celeb to step up behind the decks and make a total fool of themselves.