In 2022, the average artist isn't discovered by a record-label executive. They're coming up on streaming services with hopes of finding a spot on major playlists. They consistently post their music on TikTok, praying it goes viral that their idols will hear and repost it.
At the moment, a few acts are keeping SoFlo relevant in hip-hop — like Rick Ross, City Girls, Kodak Black, Pouya, and Denzel Curry. At the same time, we've seen a wave of fresh faces from the underground scene who have been doing the most in the studio and online, hoping to make a name for themselves locally and beyond.
In the past, New Times has highlighted artists on the rise regardless of how many Instagram or TikTok followers they have — and we're carrying that same energy into 2022, presenting a mix of experienced emcees and talented rookies who are on a hot streak.
Here, in alphabetical order, are ten acts that kept fans entertained with new music throughout 2021 and are poised to continue their success into the new year.