Crossfade: Seven years is an impressively long tenure for any nightlife promotions group in this city. How do you feel you've evolved since first launching?
Diego Martinelli: We're growing inwards. Time is relative. We're simply guided by what we find inspiring. We spend a lot of time listening to music, and love to discover new artists and projects. We aim to keep inviting artists to Miami whom we feel are putting out exceptional music. There is no question that the surrounding dance music world has changed in crazy ways since we started this project. For us, the evolution of SAFE has felt pretty natural, and thankfully very positive. Early on, we learned about the importance of embracing changes and the challenges that may come with them. It's been a hell of a ride so far, and it continues to embolden and motivate us. It has not been easy, of course. Seven years in, the experiences and people involved have made it all beyond well worth it. We are fortunate and grateful.
What are some of the most memorable moments from these last seven years for you? Any favorite artist performances or parties?
I would say that almost every single show was a memorable moment -- it's impossible to narrow it down to just a few. So many nights have been high-intensity and high-emotion. If you're asking that I select one show memory that I'd take with me on the "desert island," it would probably be James Holden's set during our fifth anniversary closing. I always say that he is whom I'd want DJing during the end of the world.
The shows have all been uniquely special in their own ways. Equally valuable as those memories, has been the meeting and developing of relationships with incredible artists, patrons and supporters of our team. What we do is, and will always be, a community-driven project. I should also mention that Miami is very lucky to have the Electric Pickle. It's a favorite venue to play for so many of the most brilliant acts in our realm. What has gone on there is important, and we would not be the same without it. It is an institution in today's world of independent dance music.
You've booked an eclectic variety of artists over the years -- representing styles ranging from house and techno to post-dubstep and future bass. When push comes to shove, what do you think defines the type of music SAFE is interested in showcasing? What are the sonic elements or artistic qualities that you're looking for?
The single thing we do always look out for is a sincere intention behind the work. We care to function as an extension of the artists we work with and feature. We want people to experience the music as close as possible to the way its creator intended for it to be felt and received. Integrity, kind, open-minded people, and a great sound system -- it's simple. We also like leading the people who trust us into the unknown.
See also: Miami's 25 Best Electronic Music Acts