If there was one party during last year's Winter Music Conference and Miami Music that everyone kept shouting out on social media, it had to be the Red Bull Guest House.
In its inaugural edition, the event proved to be no joke, offering four days of endless rooftop pool parties and daily breakfast with your favorite dance music acts. And of course, Red Bull threw its weight around and booked top-notch labels -- like DFA, OWSLA, Fool's Gool, and Boynoize Records -- to select the tunes for the all-weekend, invite-only event.
For 2014, Red Bull is taking over the Gale South Beach and there's no doubt this year's party will match its predecessor in terms of sheer awesomeness.
"It's the attitude and people that make the Guest House," insists Clayton Blaha, co-founder with Skrillex of OWSLA and publicist for Biz3.
See also: WMC and MMW 2014: A 282-Party Guide
Last year, Blaha served as one of the founding partners of the Guest House and he says he had no hesitation in partnering up with the energy drink brand.
"Skrillex is a partner in [OWSLA], obviously, the most public and famous partner of the label. And [Red Bull and Skrillex] work a lot together across different projects. Red Bull has always been very support of what Sonny does and what we do as a label -- they really seem to get it. They will invest in artists and ideas as opposed to campaigns. The Guest House is kind of a natural progression of the relationship we have with them."
Naturally, Blaha is excited once again to take over the Guest House and showcase OWSLA's music in a more intimate setting when compared to the sheer chaos that takes over our city during Winter Music Conference and Miami Music Week.
"I like Ultra, I like music festivals, but this is really, really intimate. Last year, we had some legendary rap and hip-hop DJs spinning. You can see it's such a wide variety of music in a small venue."
In addition to Skrillex's label, you can expect Richie Hawtin's M-nus Records showcase, a PMR vs. LuckyMe party, Diplo and his Mad Decent crew, and poolside tunes by Hot Creations.
"I'm super excited to see anything from Hot Creations, because they are such an awesome label with incredible music that works really well for poolside chillin'. Also PMR, and Diplo and his cast of characters."
For those lucky enough to score an invite, Blaha says you can also expect new things from OWSLA, including new cuts by Skrillex.
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"We'll have another super-stellar lineup that will be fun. The music will be different because there so much new stuff released all the time, so you can expect to hear new sets from all of our artists. Sonny has been playing a lot of new music in his live sets, so I think it's safe to assume you'll hear some of that."
But in the end, according to Blaha, the Red Bull Guest House is about two things, "Good people, good times."
Red Bull Guest House 2014. With label showcases from Mad Decent, OWSLA, PMR, and others. Thursday, March 27, through Sunday, March 30. Gale South Beach, 1690 Collins Ave., Miami Beach.