4
| Columns |

MP3 of the Day: "Junkyard Dog" by ¡Mayday!, Playing Transit Tonight

^
Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Miami and help keep the future of New Times free.

From the moment local hip hop crew ¡Mayday! got their first DSL hookup, the self-described "sound bombers" have proven themselves to cunning manipulators of modern internet technology. Like a half-feral band of dystopian techno-guerillas, they've managed to sidestep the bombed-out remains of the post-Napster music industry -- YouTubing, MySpacing, and Twittering their way into the fame game. 


Way back in 2006, when the interweb was still in its adolescence, ¡Mayday! launched their first online mega-hit with the video for their single "Groundhog Day," featuring Cee-Lo of Goodie Mob and Gnarls Barkley. The four-minute clip became an early YouTube blockbuster, generating two million views in one day. But this wasn't just some random occurrence in the deep outer-regions of the internet.

As reported

by the New York Times, the overnight success of "Groundhog Day" was the

direct result of flashflood email marketing and a brilliant high-tech

ruse, masterminded by the band and its label SouthBeat Records, that covertly redirected traffic from dating and porn sites directly to the video. 


Now after two albums and three years, ¡Mayday! are back to basics -- YouTubing, MySpacing, and Twittering -- all while confronting their blantant techno-fetishism on latest release, Technology. Show up for the album party this Friday at Transit

and cop the thing. It's a six-song EP laced with enough spiraling,

spaced-out beats and hardcore sci-fi funk to entertain E.T. for

eternity. The first ten people in the door will score a free CD while

latecomers can get a copy for five bucks. And, of course, there'll be a

live show by the band's recently refreshed lineup of MCs BernBiz and

Wrekonize, and backing crew Plex Luthor, Gianni Cash, L.T. Hopkins, and

Noms. In the meantime, peep the free track below or visit mayday.bandcamp.com to download other samples from the ¡Mayday! catalogue. 



var so = new SWFObject(

"http://media.miaminewtimes.com/players/vvmMiniPlayer2.swf?k=aYp9.do9&autoPlay=yes",

"theSWF", "91", "32", "8", "#FFFFFF"

);

so.write( "player_1245359625" );

Friday,

June 19. Transit, 729 SW First Ave., Miami. Doors open at 11 p.m., and

admission is free. Ages 21+ with ID. 305-377-4628; transitlounge.us.


Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the New Times community and help support independent local journalism in Miami.

 

Join the New Times community and help support independent local journalism in Miami.