Music News

Mogul Robert Sillerman Buys Into Opium Group, Looking at Other South Beach Clubs

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"As of now, there is a deal in the works," said MMG's vice president of marketing Jimmy Vargas. Though there's "not much other information besides that."

The bold move to bring the world renowned South Beach nightlife scene under the control of one financier has drawn mixed reviews. While those who have worked with Sillerman contend he is a back room money man who avoids the limelight and major changes at the places he owns, others including the DJ and producer Deadmau5 are concerned consolidation heralds the demise of EDM.

"EDM has turned into a massively marketed cruise ship, and it's sinking fast," Deadmau5 wrote on his blog last summer after news of Sillerman's intentions to dominate the EDM movement were made public in a New York Times story.

Paul Campbell is co-founder and owner of Life In Color, a Miami company that produces a nationwide series of hugely popular EDM events called Day Glow advertised as "The World's Largest Paint Party." SFX Entertainment invested in the company in August 2012, though Campbell wouldn't disclose the details.

"The deal that they gave us is we run and operate our business, and we have resources to bring this thing bigger," he added. "There is no downside to it, not from a business perspective, not from a fan perspective, not for EDM as a scene."

"Every single person is able to run their business, and that's the first thing that [Sillerman] made clear."

Ed Tagliaferri, a New York City spokesperson for Sillerman, declined to comment on the specifics of the deals as did Opium Group spokesperson Vanessa Menkes.

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Zachary Fagenson became the New Times Broward-Palm Beach restaurant critic in 2012 before taking up the post for Miami in 2014. He also works as a correspondent for Reuters.
Contact: Zachary Fagenson