Four years ago, Ultra Music Festival made waves when it split from the usual date range of Winter Music Conference. Traditionally, the festival and the conference took place during the same week. In 2011, though, the two entities feuded and scheduled separate stretches during the month of March.
Thus, the Miami Music Week was born, and over the years, clubs, promoters, the media, and fans alike have embraced the moniker.
Now, the folks behind Ultra and MMW are ready to take their brand one step further, announcing the first-ever Miami Music Week Hotel, a takeover of the Delano South Beach with six days and nights of pool parties and club bashes with Bob Sinclar, Dirty South, Oliver Heldens, Robin Schulz, and dozens of other DJs.
With Miami Music Week Hotel, the brand moves from plain music promotion to selling a full-on lifestyle. The trailer doesn't even mention a musical lineup. It's just a sexy girl walking around a fancy lobby with a stunned expression on her face.
Not to say music isn't at the heart of the venture. Along with hotel rooms for rent, the Miami Music Week Hotel will be programming events in two venues, the Delano's luxurious pool and the downstairs FDR nightclub, with all lineups curated by Diskolab. The pool parties give attendees a chance to get rowdy in daylight, while FDR picks up the pace after sundown.
Official Ultra 2015 Pool Parties
*All FDR at Delano shows still to be announced
Bob Sinclar and MMW Opening Sunset Pool Party. An official Ultra Pool party. Tuesday, March 24. With Autograf, Chocolate Puma, Erik Hagleton, Miss Nine, Norman Doray, Tom Staar, Watermat, Dave Sol, and Patrick Pizzorni. The party starts at 2 p.m. and tickets cost $25 to $35 plus fees via wantickets.com. Ages 21 and up.
Intec All Stars Pool Party. An official Ultra Pool party. Wednesday, March 25. The lineup still to be announced. The party starts at 2 p.m. and tickets cost $40 to $60 plus fees via wantickets.com. Ages 21 and up.
Big Beat & Friends Miami. An official Ultra Pool party. Thursday, March 26. With Cash Cash, Clean Bandit (DJ set), Galantis, Hercules & Love Affair (DJ set), and others. The party starts at 2 p.m. and tickets cost $25 to $35 plus fees via wantickets.com. Ages 21 and up.
Official Miami Music Week 2015 Pool Parties
Dirty South & Friends Pool Party. Friday, March 27. With Arty, Otto Knows, Michael Calfan, Henrik B, and SNBRN. The party starts at 2 p.m. and tickets cost $45 to $60 plus fees via wantickets.com. Ages 21 and up.
Oliver Heldens' Heldeep Pool Party. Saturday, March 28. The lineup still to be announced. The party starts at 2 p.m. and tickets cost $45 to $70 plus fees via wantickets.com. Ages 21 and up.
Robin Schulz & Friends Closing Pool Party. Sunday, March 29. With Klingade, Flic Flac, Sam Feldt, Nico Pusch, Peer Kusiz, Teemid, David K, Ping Ping, Ryan Stephens, and Thomas Lizzara. The party starts at 2 p.m. and tickets cost $35 to $50 plus fees via wantickets.com. Ages 21 and up.
Crossfade's Top Blogs
Miami Music Week Hotel. Tuesday, March 24, to Sunday, March 29. Delano South Beach, 1685 Collins Ave., Miami Beach. Room prices vary via morganshotelgroup.com. Event tickets cost $25 to $4,500 plus fees via wantickets.com. Ages 21 and up. Call 305-672-2000 or visit mmwhotel.com.
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