SiriusXM's Geronimo Thinks EDM's Death Has Been Greatly Exaggerated

Steve Aoki, Dimitri Vegas, and Like Mike
Steve Aoki, Dimitri Vegas, and Like Mike
Courtesy of SiriusXM
Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Miami and help keep the future of New Times free.

Is electronic dance music dying? Jonathan Broth, AKA Geronimo, doesn't think so.

"I think the genre has never been healthier," says the vice president of music programming/electronic and dance formats at SiriusXM. "I think we are pulling from places we've never pulled before as far as new artists. Young and emerging producers from every corner of the globe are producing music. A good example of that is Arty, who is from Moscow. Probably another generation ago, he wouldn't have been able to expose his music to the entire world."

Geronimo's job requires him to be a barometer for what's happening in the scene. He has the power to expose new artists to the satellite radio service's 31 million subscribers — taking their careers to the next level.

SiriusXM has been using its leverage as a dance-music powerhouse to host its annual Miami Music Week Music Lounge, where DJ sets are broadcast live. This year, the eleventh-annual SiriusXM Music Lounge will take over the 1 Hotel this Wednesday, March 22, and Thursday, March 23, for an invitation-only bash that's a leadup to Ultra Music Festival. SiriusXM will also broadcast live sets directly from Ultra throughout the weekend.

Despite having brought SiriusXM to Miami for the past 11 years, Geronimo still looks forward to sharing with listeners and MMW attendees the music that excites him.

"I'm really loving the music coming out of the future-bass category," he says. "It's a little more mainstream. It's not quite as harsh as some might think dubstep is. It's a little more melodic, a little more vocal-oriented... We've had an amazing amount of success with San Holo, who is a Dutch DJ/producer. His song 'Light' has been number one for a month on our BPM channel. He's actually set to play our music lounge."

Geronimo and Felix JaehnEXPAND
Geronimo and Felix Jaehn
Courtesy of SiriusXM

As for his plans this week, Geronimo is most looking forward to checking out Above & Beyond and Eric Prydz's show at the RC Cola Plant this Thursday, March 23.

"There are so many events," he says. "I try to pace myself and get some rest, but it's nearly impossible because there are things to do nearly 24/7, especially with venues like E11even, where it can go all night."

Geronimo says visiting Miami every March is a homecoming of sorts. He grew up in New York City and came to South Florida every summer as a child. He keeps coming back because Miami's dance music scene is so distinct from that of Las Vegas or New York.

"There are house DJs and house music that strictly work in Miami and maybe South America. DJs and music I hear played [in Miami] may not be as successful in other places. There's just a special vibe about Miami."

Miami's different nightlife pockets — downtown, Wynwood, and South Beach — also add to the city's dance music scene, Geronimo says. "There are so many things to sample and so many places to go; it's like several mini-cities in one."

SiriusXM Music Lounge
Wednesday, March 22, and Thursday, March 23, at 1 Hotel South Beach, 2341 Collins Ave., Miami Beach; 305-604-1000; 1hotels.com/south-beach. By invitation only; however, sets will be broadcast live on SiriusXM.

Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Miami.


Join the New Times community and help support independent local journalism in Miami.