4
| Opinion |

Lyrikill's Top Newscast Interruptions Removed From YouTube

^
Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Miami and help keep the future of New Times free.

I'll admit I hadn't heard of Broward MC Lyrikill until I read this post on Miami New Times' news blog, Riptide 2.0, yesterday. He might now be my favorite 954 rapper. Um, not really -- but I did spend a good long while checking out his web presence and laughing my ass off. Turns out, he's apparently suing the WSVN for "mental distress" after a news producer chased him with a bat.

But why would someone from the Fox-affiliated team do that? Was he just super offended by Lyrikill's caveman-like white-boy dreads? Nope. Turns out that after the regular channels of promotion didn't really help to break out songs like "You Can't Wu-Tang," he decided to take guerilla marketing to its extremes -- by interrupting local newscasts.

This amounts to stalking the live news vans through Broward and Miami, waiting until the helpless/hapless anchors begin the story, and then holding up a sign in the background and repeatedly yelling "Lyrikill dot com!!!"

Yes, it's utterly disrespectful, douchey, and just plain stupid. I

doubt many people trying to get news on, say, Broward County

Commissioners have ever seen him and thought, "Hmmm, that looks like a

man with interesting lyrical insights into daily life."

My

first thought was, homeboy obviously needs a day job, if he has enough

time to stalk these people in the afternoon. Second thought: Wait, how

DOES he know where they will be? Seems he's a pretty sharp

intelligence-gatherer himself. No wonder the media is in shambles.

However, the videos are kind of hilarious, no matter if you're laughing with or at them. Oh, and they did get me to watch the video for "I Love My Hooptee,"

by far my favorite Lyrikill track. If you (like me) push a whip born in

the last millennium, if you've ever considered taping a garbage bag

over a broken window, if you've ever driven with the intact windows down because your AC is busted -- there is your new anthem.

I was all set to post a run-down of his best news interruption videos, but it seems like in the last 24 hours, they've almost all been removed for copyright violation. Here's the last remaining one on YouTube (for now).

Lyrikill vs. WPLG Channel 10's Jen Herrera

Somehow, Herrera had escaped Lyrikill's harrassment... Until the fateful day she decided to report on corrupt Broward County Commissioner Diana Wasserman-Rubin. With the confused idea he's making a "Power 96 Super Bowl Commercial" (huh?), in this video he yells until producers are forced to switch away to a static infographic.

The best part of everything? Dude forgets to check that his sign was turned right-side up. Also, his boy leaves the camera rolling to catch Herrera flipping her shit on him after the news camera is turned off. Addressing his own camera, Lyrikill announces, "We're live--" until Herrera cuts him off, "You're NOT live! You don't even have a satellite!"

And here's the video for "I Love My Hooptee."


Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the New Times community and help support independent local journalism in Miami.

 

Join the New Times community and help support independent local journalism in Miami.