For decades, the contents of the mainstream marketplace have been determined by the wants, needs, whims, and desires of precisely one type of person. And if you aren't that specific race, gender, and type of person, then it is incredibly easy to feel excluded and altogether forgotten. No one was marketing products that you needed; they were only marketing the kinds of products that the largest portion of the general public needed. That's where Kayla Rowe came in and took matters into her own hands with Her Fantasy Box. Tired of seeing feminine hygiene products full of harmful chemicals that hurt a woman’s body, Kayla Rowe and Her Fantasy Box have created an entire line of healthy, affordable, and delightful feminine hygiene products.
With Her Fantasy Box, Kayla Rowe specializes in the creation of stigma-free, plant-based feminine hygiene products for women at every life stage. Launched in June 2022, Her Fantasy Box offers safe, affordable, and effective solutions like Refresh Wash and Slippery Box supplements. With top-selling products on Amazon and a viral TikTok presence, Her Fantasy Box prioritizes your:
However, Kayla Rowe's road to success was not always so simple. As she says, "I have faced numerous challenges in my journey, including running businesses that weren't always managed the right way. I learned from those experiences and applied all the lessons and mistakes to Her Fantasy Box, ensuring it was built on a solid foundation. Balancing my career with motherhood, especially now that I'm eight months pregnant with my second child, has also been a challenge, but it has taught me resilience and time management."
Rowe says, "Balancing motherhood and running a rapidly growing business has been challenging but incredibly rewarding." With a new baby girl on the way, Rowe feels "more motivated than ever to create a legacy that my children can be proud of."
Rowe's inspiration came after suffering a miscarriage at five months pregnant and becoming high-risk, she became hyper-aware of what she put in and on her body. So, she decided to create a company that not only provides high-quality products but also helps women feel confident and beautiful.
Rowe goes on to elaborate that what sets Her Fantasy Box apart is her and her team's commitment to plant-based, gynecologist-approved formulas that are safe and effective. "My background in public health, combined with my extensive eCommerce experience, allows me to approach the industry with a unique blend of scientific knowledge and business acumen. I am deeply passionate about normalizing feminine hygiene and providing products that women can trust."
And upon launch, it became self-evident that Rowe was not alone in searching for such things in more accessible ways. The successful launch and rapid growth of Her Fantasy Box has resulted in the company achieving millions in sales in just the first two years. In addition to this, the brand has gone viral on TikTok, becoming a top-selling and top-rated hygiene brand on the following platforms:
Rowe envisions continued success for Her Fantasy Box, which can help to further change the marketplace as a whole to cater to more diverse people who are in need. "I see Her Fantasy Box continuing to lead the market in feminine hygiene products, expanding our range, and reaching even more women globally. My aspiration is to break the stigma surrounding feminine care and to empower women to take control of their health and well-being with confidence."