Rick Guerre Is Done Trying to Fix the Miami Music Scene

He caused an underground uproar five years ago over the state of the scene, claiming Miami venues sucked a certain part of the human anatomy. He released one last album as This Heart Electric in 2013, and then went into hiding for two years after that to record. He finally emerged last September with the return of his locally beloved Death to the Sun Festival, and now goes by a new moniker. Ladies and gentlemen, meet Rick Guerre (again).

You might otherwise know him as Miami's own Ricardo Guerrero. His new recording name stems from a label demanding he rid himself of This Heart Electric for sounding "too emo," as he puts it.

"The label thing went to shit but I was like, I'm going to keep the name. I like it much better than This Heart Electric. I felt the name This Heart Electric or any band name has kind of like a connotation or a sort of sound attached to it. I didn't want anything attached to me. Me just having my name as my name kind of gives me freedom that I didn't feel before," says Guerrero.

Guerrero is using this newfound freedom to defy expectations. He especially wants to separate himself from the "garage" label.

"I hate calling myself a 'garage' act or associating to 'garage' because it's so fucking overdone. It's all been done, man. The riffs I write, I'm sure somebody wrote them 40 years ago," he explains. "My whole goal now is to create a new little pocket of a genre for myself."

Guerrero hopes his new EP, For Promotional Use Only Not for Sale, will help him get back into the scene. "I just want people to know I'm coming back. I'm not dead," he says. "I feel like I'm starting to hone in on my true self. This release is kind of the beginning of me getting to that part of my life where I feel I’m indestructible," Guerrero says.
"I'm ready to destroy everything around me in a good way. Just lovingly destroy everything I can."

His phoenix rising from the ashes story is one that somewhat compares with his thoughts on the local music scene, a subject that he expressed strong opinions on several years ago, upsetting his fair share of Miamians in the process. Though most of his sentiments remain the same, he has eased up on his frustration as well as his personal mission to improve things. He instead believes it is now a matter of setting up the stage for the next generation.

"I'm done with trying to fix this. I'm just trying to start something new and I'm trying to show the younger kids that they can do it and that I started by doing it myself and by asking questions. My main goal is to make it very easy for them. I think we just need to pay it forward and pass it on and have them take it over," he says.

"It's really tragic what's happening right now. I'm watching the whole city change. It's terrifying and it's upsetting but I'm not done with it and I'm not giving up on the idea or the concept that something really great is still here. It's just a matter of making it our own and forgetting about what's going on here and just separating — moving west, moving north, and just getting the fuck away from downtown. It's losing everything."