Sustain Restaurant + Bar has developed a brand synonymous with greener eating. Deconstructed branches line its walls and lamps in natural shapes light up its vast open space, all contributing to a signature earthy feel. The menu lists ingredients with sources and location, and the restaurant strongly promotes its dedication to local food.
This feeling of sustainability all comes at a high price. Main entrées for dinner range from $18 to $30, a hefty cost for peace of mind.
But there's one item on the detailed menu that stirs up concern: the misleading salmon description. The dish described as "grilled organic Irish salmon" at Sustain lures diners to pay the listed $25 for the entrée because it's organic. The truth is, though, it isn't organic, at least in the United States. The USDA does not have established standards for organic seafood, and the description of "organic" salmon is an unregulated term in this country.