The Republican Party is doing such a good job painting itself as a party slowly collapsing in on itself that Democrats really don't have to do anything but highlight that fact once in a while. The Republicans are clearly not here to make friends like so many reality show contestants before them, as evidenced by their ever-shrinking share of the electorate.
"Hey, should we produce a smart little ad highlighting the faults of conservative ideology?"
"Um, why don't we just take that Olympia Snowe quote about how hard it is to be a moderate in the GOP, and slice in video of the buffoons trying to control the party. Make sure to include that haunting footage of Rush Limbaugh blobbing up and down."
So here's a little attempt at a viral video (via Naked Politics). Oh, look, there's Jeb Bush.