New Coral Gables Boutique Hello Beautiful Hosts Summer Soiree Tonight

Annie Vazquez guest blogs on fashion for Cultist. Visit her blog at

When it comes to shopping, unless I got a sugar daddy with me, Coral Gables is definitely not the city where this chica heads out to. Yet, that was until a few days ago when I discovered Hello Beautiful boutique. The three-month-old shop is the brainchild of Coral Gables resident Danai Garay, 28, and Homestead resident Jocie Chavez, 26. The duo specialize in selling trendy garbs, accessories, and gift shop like novelties all under $50.

The store originally started out as a gift shop last December solely owned by Chavez who was strictly catering to the businesses housed inside the 550 Biltmore Way corporate building. Back then, it was stocked with magazines, tampons, nail polish and little trinkets for last minute gifts.

Garay was then living in Miami Lakes and running her mobile boutique

selling at people's houses when she and her husband decided to move to

Coral Gables. Then destiny would have the two boutique owners meet.


friend which happens to be her cousin told me to go talk to Jocie at her

store and I did. She needed help-- so we decided to partner up," said

Garay. "It's doing really. really good. Every Wednesday, Thursday, and

Friday, the women run down here looking for something to wear for the


New Times: What clothing brands do you sell?

Danai Garay: Naked Zebra, Lush, Peppermint. We have rompers, dresses, blouses, tops, and shorts.

What are your bestsellers?

Rompers and maxi dresses sell-out fast here.

What kinds of accessories do you carry?

Street Level bags, which are good quality and they could be replicas of

more expensive brands. We also have jewelry from local line TAudrey. I'm

working on bringing in some other brands.

Who is your clientele?

18 to 40 year olds. I have a lot of women that work in the building that

come shopping here during their lunch break or after work. I also have a

lot of my old clients and new ones that I've gotten from Facebook.

People are coming from all over.

How often do you get new merchandise?

Once a week and we throw monthly parties with discounts. Our next one is tonight. It's our Summer Soiree. We are going to

have a sale rack and offer discounts from 4 to 7 p.m. with cupcakes and

champagne. Plus, there's going to be different vendors. I'm also

thinking of doing one for Fashion's Night Out.

What's next?

I'm bringing in Soap and Paper Factory perfumes, candles, creams, and

soaps. They sell it at Anthropologie and they make good gifts. We want

to bring in more clothing and accessory brands, but we also want to keep

some gift shop stuff because people always run down here looking for a

last minute gifts.

Hello Beautiful is located 550 Biltmore Way, Suite 109., Coral Gables;

786.459.2460. Hours are Mon - Fri: 11 to 6:00 pm and Sat 10 to 3 pm.

Follow them on Twitter and check them out on Facebook.