When we first heard of the mystical being that is the Tampa Bay Ray's DJ Kitty we gave maybe a little too much praise to the team's marketing department. Turns out that the in-stadium video of a DJing cat that went viral was actually the idea of the team's players. Besides that thought little is known about the mysterious origin of the DJ Kitty.
"The genesis really came from the players. They sparked it," Darcy Raymond, the Rays' vice president for fan experience, told The St. Petersburg Times.
The idea was apparently hatched by players, though Raymond won't say which, after the team started playing a video of the infamous "Keyboard Cat" at games. They wanted something newer, fresher, hipper. They wanted a cat that DJed.
Besides that Raymond wouldn't divulge much information. The identity of the cat and the actual makers of the video remain secret.
"We're not publishing who plays our mascot," he tells the paper. "That would be like admitting who's inside Mickey Mouse."
Though The Times suggests that the cat probably belongs to Raymond himself. A claim he won't deny.
"Since mid September, when the new video debuted at Tropicana Field, more than 921,000 people have viewed it online. That's 30 times the number of fans who show up for games -- on good days," writes Lane DeGregory.
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Shared attendance problems aside, unlike our Marlins that Rays managed to not be a total mediocre suckfest this year and actually won their division. They'll play the Texas Rangers in the AL Divisional Series. Since the Marlins are out, and we don't have a team to root for, I guess that means we'll be rooting for DJ Kitty.
In the meantime, here's DJ Kitty's latest mix: Gucci Mane's "Wasted."
[St. Pete Times: How the Rays' DJ Kitty went viral]