Reebok CEO on Rick Ross: "He Has Stupid Advisers Around Him"

It's a battle of bawses. Last month, sneaker mob Reebok killed its endorsement deal with Maybach Music Group honcho and rapper Rick Ross in the wake of his "U.O.E.N.O." rape lyrics scandal. "Reebok holds our partners to a high standard," the athletic shoe hustlers stated, "and we expect them to...

By S. Pajot

May 1, 2013

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It's a battle of bawses.

Last month, sneaker mob Reebok killed its endorsement deal with Maybach Music Group honcho and rapper Rick Ross in the wake of his "U.O.E.N.O." rape lyrics scandal.

"Reebok holds our partners to a high standard," the athletic shoe hustlers stated, "and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so."

Now, though, the Reebok CEO is dissing Rozay even harder.

-Rick Ross's Reebok Endorsement Deal Killed Over "U.O.E.N.O." Rape Lyrics

-Rick Ross Finally Apologizes for Rape Lyrics: "One of My Biggest Mistakes and Regrets"

While hobnobbing with industry bigwigs at the Fontainebleau Miami Beach for this week's Footwear News CEO Summit, Reebok bawse Uli Becker personally addressed his syndicate's split with Ross and MMG.

"It's unfortunate because he's a great guy," Becker told summitgoers, according to Footwear News. "He just has stupid advisers around him."

So far, Rozay hasn't shot back at the 'Bok himself. But Maybach superfan @RealTizzalk360 says ...

@footwearnews fuck reebok.the hood aint fucking with reebok,you should of never dropped ross,
— Real (@RealTizzalk360) May 1, 2013

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