The Billboard Latin Music Awards picked up where it left off last year. With Pitbull.
Rising from the stage and seeming to struggle with his microphone, Mr. Worldwide opened the show with a two-song set. After performing "Sube las Manos Pa' Arriba," Pit was joined on stage by his Dominican protégé Sensato. The two tore it up with their infectious Spanglish rap track, "Loca People."
However, the ceremonies quickly took a turn toward Awkward Town and never looked back. With only a kiddie-sized handful of exceptions, the Billboard Latin Music Awards were an overall disappointment.
See the cut for the five most memorable moments -- some good, some bad -- from last night's telecast.
After getting robbed last year at the Billboard Latin Music Awards, Pitbull walked away with one of the first prizes of the night, Male Songs Artist of the Year. He was noticeably excited, and rightfully so. He thanked everyone from his abuela to the city of Miami, "305." But most importantly, it felt sincere. Kudos, Pitbull.
Sensato and Pitbull were followed by Mexican turntabilists Tribal de Monterrey. What came next, however, was a complete waste of airtime.
Decked out in LED suits, the "iLuminate" dance crew performed a routine to LMFAO's "Party Rock Anthem." While the dancing was stellar, their glow-in-the-dark gimmick was anything but spectacular. Maybe it was the poor camera work or the girl who kept "wooing." Whatever the case, it was boring.
Like he's done so many times in the past, Juanes performed at last night's ceremonies. It wasn't any different than previous appearances and that's because he's consistent. Consistently good.
Lowlight: Cristian Castro
Everything about this guy irks us. He won the first award of the night and was practically on stage before the last nominee was announced. But that wasn't nearly as bad as his Selena tribute. He butchered "Como la Flor," just moments after as Selena's brother, A.B. Quintanilla, paid a heart-felt tribute to his sister. Castro was pitchy, to say the least.
Billboard hit the social media front hard last night and its efforts clearly paid off. For at least part of the telecast, the Latin Music Awards were trending worldwide. Additionally, several artists were trending globally also. And that's pretty cool.