Who's ready for rumba y baile from some of the biggest estrellas en música Latina?
It's the Billboard Latin Music Conference. Going on its 25th cumpleaños, the four day fiesta kicks off April 21 at the JW Marriott Marquis in Downtown.
Hundreds of músicos from across the globe, including Enrique Iglesias, Marc Anthony, Elvis Crespo, and Laura Pausini will make their way to the Magic City to partake in marketing seminars, industry panels, Q&A seshs with the pros, and of course, party with some of most talented showstoppers in the biz.
There are over 30 events to attend, pero no te preocupes, Crossfade's got you covered with the full schedule and conference highlights.
See also: Leslie Grace on Fame: "A Real Diva Doesn't Have to Compensate for Who They Are"
Billboard Latin Music Conference 2014 Event ScheduleMonday, April 21
3 to 5 p.m. Meet the Executives: One on One Sessions with Key Players featuring Erol Cichowski, VP, International, The Orchard, Yvonne Drazan, A&R Director, Peermusic, Juanjo Duran, Head of Hispanic Content, Youtube, Melissa Giles, Founder, Soulfrito Festival, and others at the JW Marriott Marquis Hotel, 255 Biscayne Blvd. Way, Miami, Plaza 1, 5th Floor.
6 to 9 p.m. "Mas y Mas Música" Showcase hosted by Musical Rhythms Promotions with special performances by Frankie Negron, Los Adolescentes, Ronald Borjas, and live performances by Jayma y Dalex, Lorena Ares, Renzo, Chantel Collado, Victor Drija, and Anais Vivas at the JW Marriott Marquis Hotel,19th Floor, Poolside.
8 to 11 p.m. Pandora Discovery Den: Noche de Música with Leslie Grace, Alexis y Fido, J. Balvin, and Karlos Rosé at Grand Central, 697 N. Miami Ave., Miami.
Tuesday, April 22
8:30 to 8:45 a.m. Welcome Address and State of the Industry with Leila Cobo, Executive Director, Latin Content & Programming, Billboard at the JW Marriott Marquis Hotel.
9 to 9:45 a.m. The Latin Music Takeover - One Mobile Phone at a Time. How the digital sales explosion is finally reaching Latin America. Speakers include Scott Bagby, Head of Strategic Partnerships, Rdio, Adrian Harley, Head of Music Partnerships, Latin America, Google Play, Herb Payan, SVP, Digital Business Development, Sony Music Entertainment, and Emmanuel Zunz, CEO and Co-Founder, ONErpm at the JW Marriott Marquis Hotel.
10 to 10:30 a.m. Q&A with Omar Alfanno interviewed by Leila Cobo, Executive Director, Latin Content & Programming, Billboard at the JW Marriott Marquis Hotel.
10:40 to 11:10 a.m. Views on Vevo: The Industry Q&A with Rio Caraeff, President/CEO Vevo. An in-depth conversation with the head of the international entertainment platform, discussing global trends, Latin strategy and development and how videos have become the top promotional vehicle in the market at the JW Marriott Marquis Hotel.
11:15 a.m. to noon. Latin Music In Film: The Pantelion Experience with Edward Allen, COO, Pantelion Films, Benjamin Odell, President of Production, Pantelion Films, and Paul Presburger, CEO, Pantelion Films at the JW Marriott Marquis Hotel.
2 to 2:45 p.m. Campaigns That Work with Leticia Juárez, Partner, Marketing & Client Services, Castells & Asociados, Luis Miguel Messianu, President & Chief Creative Officer, Alma, Carlos Munoz, VP/Group Account Director, Latin Works, and Alex López Negrete, CEO, Lopez Negrete Communications at the JW Marriott Marquis Hotel.
3 to 3:20 p.m. Case Study: Cereal Con Música. How Honey Bunches of Oats became an innovative partner for developing Latin acts. Presented by Michael Foley, Senior Brand Manager, US Hispanic & Export, Post Foods at the JW Marriott Marquis Hotel.
3 to 4:15 p.m. Gooooll!!! The Making and Marketing of the Music for the World cup. Moderated by Judy Cantor-Navas, Billboard Correspondent and Managing Editor, Billboard en Español with Joe Belliotti, Director of Global Entertainment Marketing, Coca-Cola, David Correy, Recording Artist, Tom Corson, President, RCA Records, Alexandre Schiavo, President, Sony Music Entertainment Brazil, Steve Schnur, President, EA Music Group, and Carlos Vives at the JW Marriott Marquis Hotel.
4:30 to 5:15 p.m. Alternative Marketing from "The Digital Toolbox." Moderated by Juan Paz, Senior Director, Digital Strategy and Marketing, Sony Music Latin with Keith Hernandez, Executive Director, International Strategy, Buzzfeed, Valerie Miranda, Label Relations, Spotify, Manny Mora, COO, ArmySocial, and H.L. Ray, Director - Entertainment Group, Gilt City at the JW Marriott Marquis Hotel.
5:30 to 6 p.m. Music Marketing Awards. Hosted By Telemundo & mun2 at the JW Marriott Marquis Hotel.
6 to 7 p.m. Music Marketing Awards Reception. Hosted By Telemundo & mun2 at the JW Marriott Marquis Hotel, 19th Floor, Poolside.
7 to 9 p.m. ASCAP Showcase with Luis Enrique, Leslie Grace, Cabas, Benavides, and Omar Alfanno at Yuca, 501 Lincoln Rd., Miami Beach.
9 to 11 p.m. Future Sounds: EDM and Beyond presented by UMLE with DJ Stephanie Loayza, Domino Saints, AtellaGali, MilkMan, El Dusty, Los Rakas, Sky Blu of LMFAO, and Victor Magan at Grand Central, 697 N. Miami Ave., Miami.
Wednesday, April 23
10 to 10:15 a.m. Opening Remarks with Leila Cobo, Executive Director, Latin Content & Programming, Billboard at the JW Marriott Marquis Hotel.
10:15 to 11 a.m. The Annual Billboard Divas Panel. Moderated by Justino Aguila, Associate Editor, Latin & Special Features, Billboard with Kat Dahlia, Leslie Grace, La Marisoul, and Gloria Trevi at the JW Marriott Marquis Hotel.
11:15 to 11:45 a.m. How To Maximize Your YouTube Presence and Revenue. Hosted by SESAC Latina and presented by Jencarlos Canela and Aaron Davis, CEO/ Co-Founder, Exploration.io at the JW Marriott Marquis Hotel.
12 to 12:30 p.m. Industry Q&A with Afo Verde, Chairman/CEO Sony Music Latin America/Iberian Peninsula. Moderated by Leila Cobo, Executive Director, Latin Content & Programming, Billboard at the JW Marriott Marquis Hotel.
12:30 to 1:30 p.m. BMI Presents: How I Wrote That Song. Moderated by Delia Orjuela, VP of Latin Music, BMI with Elvis Crespo, Roberto Tapia, Guianko Gomez, Juan Magan, Oscarcito, and the Julca Brothers at the JW Marriott Marquis Hotel.
2:30 to 3:15 p.m. Billboard Superstar Q&A with Enrique Iglesias. Iglesias celebrates 24 #1s during the Billboard Latin Music Conference's 25th Anniversary.
3:30 to 3:50 p.m. Case Study: Making A Lasting Brand Statement Through Music. Hosted by Radio Shack. With Alexis y Fido and Jennifer S. Warren, SVP & Chief Marketing Officer, RadioShack Corporation at the JW Marriott Marquis Hotel.
4:15 to 5 p.m. Billboard Icons Q&A with Marc Anthony. Interviewed by Leila Cobo, Executive Director, Latin Content & Programming, Billboard at the JW Marriott Marquis Hotel.
5:15 to 6 p.m. Billboard Superstar Q&A with Laura Pausini. Moderated by Leila Cobo, Executive Director, Latin Content & Programming, Billboard at the JW Marriott Marquis Hotel.
5 to 7 p.m. Pre-Billboard Anniversary Concert Glam Lounge. Presented by TNT Agency, featuring celebrity make up artist Alejandra Barraza at the JW Marriott Marquis Hotel, Plaza 1, 5th Floor. Must pre-register for this event.
6 to 7 p.m. Tu a Tu Roundtables & Happy Hour. Intimate roundtable discussions with Latin Music's power players and cocktails.
8 p.m. The Billboard Latin Music Conference 25th Anniversary Concert with Luis Fonsi and David Bisbal at LIV, 4441 Collins Ave., Miami Beach.
Thursday, April 24
7 p.m. The Billboard Latin Music Awards. Presented by State Farm. Produced and broadcast live on Telemundo from the BankUnited Center, 1245 Dauer Dr., Coral Gables.
11:30 p.m. Award Show After Party with Luis Enrique at Soho Studios, 2136 NW 1st Ave., Miami.
After a one-on-one session with the execs on Monday, el salsero Frankie Negron, Los Adolescentes, and Ronald Borjas will get the pachanga started at the Mas y Mas Música Showcase at the Marriott. The party continuará at the Pandora Discovery Den: Noche de Musica Latina at Grand Central with los reggaetoneros Alexis y Fido, Leslie Grace, J. Balvin, and Karlos Rose.
The fun may last all night, but it's back to business on Tuesday with Views on Vevo, an industry Q&A with Rio Caraeff, the CEO of the multimedia company. And then it's the Alternative Marketing from "The Digital Toolbox," where the heads of Sony Music Latin, Buzzfeed, Spotify, ArmySocial, and Gilt City will be giving pointers on how to use technology for your benefit.
La noche comes to an end once again at Grand Central with Sky Blu of LMFAO, who may we remind you revealed he was "coming out with a Spanish song" back in 2012 and somewhat did last year with "Salud" (which features Pitbull's protégé, Sensato), Domino Saints, and other artists from "the new generation of dance music" at Future Sounds: EDM and Beyond.
Wednesday, though, is el día everyone is looking forward to the most and for one reason only: face time with Enrique Iglesias. El español will be celebrating 24 chart toppers and the release of his latest album, Sex+Love.
Oh, y también Marc Anthony, who will discuss the success of "Vivir Mi Vida" and his album 3.0. Italian sensación Laura Pausini will also share her 20 Grandes Éxitos of global music dominance of which she says is "a learning experience for [her] and others."
And since 2014 marks the Billboard Latin's quarter-century anniversary, Luis Fonsi and David Bisbal will be putting on a concert at LIV Wednesday night, which will lead to the conference's grand finale on Thursday.
The locura wraps up April 24 at the Billboard Latin Music Awards in the Gables' BankUnited Center where los cantantes más populares will take home premios for Artist, New Artist, Tour, Social Artist, and Crossover Artist of the year, among others.
May el mejor músico win.
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